Vetalgus is a Belgian-French company specialised in medicinal products development to treat horses and other animals.
They wanted to create a website to show their approach with an e-commerce section to sell their products. Vetalgus approached me via Acolyte Agency, the project manager.
After consulting the existing guidelines and the client's previous e-commerce site (never online), it was clear that the identity had not been central to the last version. So we choose to adapt what the company had created for other media (networks, packaging, photos, printed material, etc.) to build a new website.
We agreed quickly with Acolyte Agency that the web design would be my responsibility, as well as the main integration using WordPress and WooCommerce. The rest of the pages, the content filling, the configuration of WooCommerce and the launch were therefore the responsibility of the project manager.
A wireframe was developed to sort the information the client needed and structure the pages. Several product sorting options were proposed, but in the end we agreed that simplicity would guarantee efficiency.
Bretagne, the sea and the colour blue were already an core part of the existing identity. So there was no intention of questionning them, but rather of highlighting them even more and extrapolating what had already been done. The care and medicinal aspects had to be emphasised in a natural and simple way.
A new iconography was built to make the site more coherent and lighter, while preserving the lines of the different typographies used on the products and on the website.
In the end, few changes were required compared with the initial design.
The WordPress integration was carried out identically to what had been validated, with a few last-minute changes. The project manager then made a few changes and additions to the site as agreed.